upravlenieГосударственное и муниципальное управление. Ученые запискиState and municipal management. Scholar notes2079-16902687-0290Южно-Российский институт управления10.22394/2079-1690-2023-1-2-288-294upravlenie-386Research ArticleСЛОВО МОЛОДЫМ УЧЕНЫМYOUNG SCIENTISTSИсследование управления развитием электронной коммерции в сельских районах Китая: проблемы и решенияResearch on management of the e-commerce development in rural areas of China: problems and solutionshttps://orcid.org/0000-0002-6065-2786ЧжанЧунZhangChong

Чжан Чун – аспирант факультета управления,

Ростов-на-Дону. 

Zhang Chong – Postgraduate Student of the Faculty of Management,

Rostov-on-Don.

1043168992@qq.comЮжный федеральный университетРоссияSouthern Federal UniversityRussian Federation20232411202502288294Copyright © Чжан Ч., 20252025Чжан Ч.Zhang C.This work is licensed under a Creative Commons Attribution 4.0 License.https://upravlenie-uriu.ranepa.ru/jour/article/view/386

Данное исследование является продолжением статьи. В последние годы электронная коммерция в сельских районах Китая стремительно развивается, что оказывает влияние на региональное развитие. В статье исследуются и анализируются вопросы управления электронной коммерцией в сельских районах Китая. Ранее было выявлено, что в данной сфере существуют такие проблемы, как отсталая инфраструктура, несовершенная система цепочек поставок сельскохозяйственной продукции и несбалансированное региональное развитие электронной коммерции и условий для ее ведения. В статье предлагаются решения, направленные на совершенствование управления развитием электронной коммерции в сельской местности Китая. Автор рекомендует:  а) установить управленческий приоритет сокращения разрыва в развитии сельской электронной торговли в различных регионах Китая; б) разработать модель сельской электронной торговли  и реализовать общую оптимизационную схему развития сельской электронной коммерции  в стране; в) организовать процесс передачи опыта и профессиональных знаний от районов с высоким развитием электронной коммерции в районы с ее слабым использованием. Ключевыми управленческими решениями развития сельской электронной коммерции в Китае выступают: укрепление инфраструктуры; оптимизация системы цепочек поставок сельскохозяйственной продукции; улучшение стандартизации и брендинга товаров сельской электронной коммерции; сбалансированность региональных различий в развитии электронной коммерции в сельской местности.

This paper is the second part of the survey. In recent years, e-commerce in rural areas of China has been developing rapidly, which has an impact on regional development. The article explores and analyzes the issues of e-commerce management in rural areas of China. It has previously been identified that this area has problems such as backward infrastructure, an imperfect system of agricultural supply chains, and unbalanced regional development of e-commerce and conditions for its conduct. The article proposes solutions aimed at improving the management of e-commerce development in rural China.  The author recommends: a) setting a management priority for reducing the rural e-commerce gap in  various regions of China; b) develop a model of rural e-commerce and implement a general optimization scheme for the development of rural e-commerce in the country; c) organize the process of transferring experience and professional knowledge from regions with high development of e-commerce to regions with its weak use. The key management solutions for the development of rural e-commerce in China are: strengthening infrastructure; optimization of the agricultural supply chain system; improving standardization and branding of rural e-commerce goods; balancing regional differences in rural e-commerce  development. 

управление электронной торговлей в сельской местностивозрождение сельской местностисистема цепочек поставокрегиональные различия в электронной торговле в сельской местностиразрыв в электронной торговле в сельской местностистандартизация и брендингмодель электронной торговли в сельской местностиrural e-commerce managementrural revitalizationsupply chain systemregional differences in rural e-commercerural e-commerce gapstandardization and brandingmodel of rural e-commerceReferences．Sodhi M M S, Tang C S. Supply chain management for extreme conditions: research opportunities. Journal of Supply Chain Management. 2021; 57(1): 7-16.．Sodhi M M S, Tang C S. Supply chain management for extreme conditions: research opportunities. Journal of Supply Chain Management. 2021; 57(1): 7-16.．Mironkina A, Kharitonov S, Kuchumov A, et al. Digital technologies for efficient farming. IOP Conference Series: Earth and Environmental Science. IOP Publishing. 2020; 578(1): 012017.．Mironkina A, Kharitonov S, Kuchumov A, et al. Digital technologies for efficient farming. IOP Conference Series: Earth and Environmental Science. IOP Publishing. 2020; 578(1): 012017.．Park C, Cha J. A trend on smart village and implementation of smart village platform. International journal of advanced smart convergence. 2019; 8(3): 177-183.．Park C, Cha J. A trend on smart village and implementation of smart village platform. International journal of advanced smart convergence. 2019; 8(3): 177-183.．Ministry of Agriculture and Rural Affairs & Cyberspace Affairs Commission of the CPC Central Committee. Digital Agriculture and Rural Development Plan (2019-2025) [Electronic resource]. Available from: http://www.moa.gov.cn/xw/zwdt/202001/t20200120_6336380.htm [Accessed 20 January 2020]. 5．China Federation of Logistics and Purchasing official website, the financial gap is huge, 200 million small farmers call for agricultural finance [Electronic resource]. Available from: http://jrfh.chinawuliu.com.cn/xydt/202204/11/575033.shtml [Accessed 11 November 2022].．Ministry of Agriculture and Rural Affairs & Cyberspace Affairs Commission of the CPC Central Committee. Digital Agriculture and Rural Development Plan (2019-2025) [Electronic resource]. Available from: http://www.moa.gov.cn/xw/zwdt/202001/t20200120_6336380.htm [Accessed 20 January 2020]. 5．China Federation of Logistics and Purchasing official website, the financial gap is huge, 200 million small farmers call for agricultural finance [Electronic resource]. Available from: http://jrfh.chinawuliu.com.cn/xydt/202204/11/575033.shtml [Accessed 11 November 2022].．Liu N N, Zhang F W. Reverse integration and optimization of omni-channel supply chain of agricultural e-commerce. Business Economics Research. 2022; (22):153-156.．Liu N N, Zhang F W. Reverse integration and optimization of omni-channel supply chain of agricultural e-commerce. Business Economics Research. 2022; (22):153-156.．Lin Y Q. Reflections on the construction of rural e-commerce regional public brand – A case study of "My Yuli" in Youxi County. Modern Economic Information. 2019; (14):335-337.．Lin Y Q. Reflections on the construction of rural e-commerce regional public brand – A case study of "My Yuli" in Youxi County. Modern Economic Information. 2019; (14):335-337.．China Ministry of Commerce. China E-commerce Report (2020) [Electronic resource]. Available from: https://dzswgf.mofcom.gov.cn/news/5/2021/9/1631698018580.html [Accessed 15 September 2021].．China Ministry of Commerce. China E-commerce Report (2020) [Electronic resource]. Available from: https://dzswgf.mofcom.gov.cn/news/5/2021/9/1631698018580.html [Accessed 15 September 2021].．Li J. A study on the unbalanced development and rebalancing of rural e-commerce from a spatial perspective, taking three northeastern provinces as examples. Study of commercial economy. 2022; (04): 142-145.．Li J. A study on the unbalanced development and rebalancing of rural e-commerce from a spatial perspective, taking three northeastern provinces as examples. Study of commercial economy. 2022; (04): 142-145.．Knierim A, Kernecker M, Erdle K, et al. Smart farming technology innovations–Insights and reflections from the German Smart-AKIS hub. NJAS-Wageningen Journal of Life Sciences. 2019; 90: 100314.．Knierim A, Kernecker M, Erdle K, et al. Smart farming technology innovations–Insights and reflections from the German Smart-AKIS hub. NJAS-Wageningen Journal of Life Sciences. 2019; 90: 100314.．Huang W, Qiu X. L. Tripartite evolution game analysis based on fresh agricultural product supply chain. Journal of Chongqing Technology and Business University: Natural Science Edition. 2022; 39(6):40-47.．Huang W, Qiu X. L. Tripartite evolution game analysis based on fresh agricultural product supply chain. Journal of Chongqing Technology and Business University: Natural Science Edition. 2022; 39(6):40-47.．Citic Securities Research Institute. http://www.cs.ecitic.com/newsite/．Citic Securities Research Institute. http://www.cs.ecitic.com/newsite/

The authors declare that there are no conflicts of interest present.