Evaluation of the effectiveness of regional tourism policy instruments: a methodological approach and applied measurements

   Introduction. The study of methodological tools for assessing the effectiveness of regional tourism policy elements allows measuring the impact of individual determinants on the development of the tourism potential of regions; providing an objective assessment of the effectiveness of management measures.

   Purpose: to develop a methodologically sound system for assessing the effectiveness of regional tourism policy tools that promotes objective analysis and improvement of the effectiveness of management decisions, taking into account modern requirements for sustainable development and the characteristics of a particular region.

   Methods. The methodological basis of the study was a set of assessment methods combining traditional regulatory criteria, econometric calculations and comparative approaches.

   Results. The problem of the effectiveness of the current regional tourism policy is disclosed, the importance of introducing monitoring and control systems is substantiated. The gradation of tools for managing the development of tourism potential is performed, including: economic, administrative, infrastructural, marketing and socio-ecological measures. The methodological bases for assessing the effectiveness of tourism policy are systematized, including the principles of the "smart tourism" paradigm and sustainable development, stakeholder theory. An assessment system has been formed, including a set of differentiated indicators that take into account regional specifics; supplemented by a mechanism of correction coefficients.

   Conclusions. An integrated and complex system for assessing the effectiveness of regional tourism policy instruments will become an effective tool for taking into account the unique characteristics of each region, the foundation for operational and targeted management decisions, increasing the adaptability and flexibility of strategic planning mechanisms in the tourism sector.

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